Case Study
Print Collaeteral
Results at a glance
Challenge
Fragmented Brand Experience
PontRx’s online and offline materials felt disconnected, each sporting different styles and visual cues, which undermined the company’s credibility and made it difficult establish trust.
The detailed medication information, dosage instructions, and multi-step service workflows inherent to PontRx’s offerings risked overwhelming users, unless presented in a simple, digestible format that balanced clarity with compliance.
Technical and Compliance Constraints
While the client portal needed to comply with strict healthcare regulations, it also had to improve usability for clinicians and patients without compromising on rigorous backend safeguards.
Device and Format Variability
PontRx required all interfaces to perform flawlessly on a wide range of devices and in diverse formats, from desktop browsers to smartphones to physical flyers, ensuring a consistently polished user experience no matter how or where users engaged.
Our Solution
Consistent Branding Across Channels
Defined a unified color palette, typography, and icon set, applied to the website, portal, and printed flyers to reinforce trust and recognition.
Landing Page & Client Portal Redesign
Streamlined the site’s information hierarchy and rebuilt the portal’s dashboard with clear navigation, quick-access patient tools, and responsive layouts.
Marketing Flyers & Print Collateral
Designed informative, visually engaging flyers that break down treatment steps and benefits at a glance, printed on premium stock for a polished feel.
Medication Mockups
Created high-fidelity 3D renders of PontRx’s medication packaging, showcasing dosage instructions clearly and ensuring compliance with labeling standards.
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