Case Study
Visual Design
Challenge
Fragmented Workflows
Inventory allocation, price negotiation, and invoicing all lived in separate tools, causing errors and delays.
Complex B2B processes (tiered pricing, retainer packages, volume discounts) weren’t reflected in the UI, requiring heavy training.
Lack of Visibility
Suppliers couldn’t quickly see which retailers had requested orders, needed invoice reminders, or qualified for preferential tiers.
Inconsistent UX
Multiple legacy modules had different interaction patterns and styling, undermining trust and slowing adoption.
Our Solution
End-to-End Workflow Mapping
Collaborated closely with Extend’s product and operations teams to document every step, from SKU assignment to final invoice, identifying pain points and streamlining handoffs.
Modular Dashboard Architecture
Designed a unified dashboard with clear sections for Inventory Allocation, Order Negotiation, Tier Management, and Invoicing, each accessible via a persistent sidebar that maintains context as users move between tasks.
Cohesive Visual Language
Established a component library with consistent typography, color-coded status badges, and iconography that guides users through complex tasks without overwhelming them.
80
+
2
1
1