Case Study
Results at a glance
Before
After
Challenge
Complex Catalog with Unclear Benefits
Multiple product lines (focus, sleep, hydration, recovery) with different usage instructions and ingredient call-outs. Customers struggled to understand benefits from a glance.
Outdated Visuals
Legacy product labels looked generic and under-emphasized Neuroptima’s scientific rigor. Lack of 3D or lifestyle imagery made it hard to convey product benefits.
Brand Inconsistencies
Existing logo and color palette felt dated against newer “premium” competitors. Website typography and UI components varied across pages.
Low Social Engagement
Ads relied on stock images and text overlays, performed below industry-standard click-through rates.
Our Solution
E-Commerce Revamp
Redesigned Neuroptima’s Shopify store with a benefit-driven IA, responsive UI, lazy-loading assets, and streamlined checkout (including bundle builder and one-click pay options) to boost conversion and AOV.
Label & Packaging Redesign
Developed a cohesive label system, color-coded by product line, clear ingredient hierarchy, science-inspired graphics, with print-ready dielines compliant with FDA requirements.
3D Assets & Animations
Modeled photorealistic jars and capsules in Blender and produced short 3D animations (capsule dissolution, “neurotransmitter flow”) for product pages and ad assets to visually communicate benefits.
Integrated Brand Refresh & Social Ads
Refined the logo, color palette, typography, and UI components; crafted on-brand social media ads (carousels, GIFs, product launch cards) using 3D renders and benefit-focused copy, with options for A/B testing to maximize CTR.
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Bailey Klemmensen
CEO @ NEUROPTIMA