Case Study
Brand Refresh
Results at a glance
Before
After
Challenge
Fragmented User Flows
Critical paths (sign-up, onboarding, feature access) were unclear, resulting in confusion and high drop-off.
Outdated UI & Missing Features
The interface lacked modern conventions, and had no standout features to entice upgrades.
Brand & Marketing Gaps
Visual identity felt generic; ad graphics failed to differentiate Conversatum in a competitive market.
Underperforming Website
Existing site was static, content-heavy, and didn’t demonstrate the platform’s interactive analytics capabilities.
Our Solution
App Flow Reimagined
Mapped user pain points and restructured key journeys (signup → setup → insights), then wireframed a streamlined experience that guides users step-by-step toward discovering core value.
Interface Redesign & Feature Roll-out
Delivered a modern, cohesive UI in Figma. We introduced real-time insights and contextual tooltips, features that drove trial users to convert into paying customers.
Brand Refresh & Ad Creatives
Refined the logo, typography, and color palette for a credible, tech-forward look. Produced on-brand social media graphics and ad templates showcasing product screenshots and benefit-focused messaging to fuel lead generation campaigns.
Interactive Framer Website
Designed and built a responsive site in Framer, embedding WebGL-powered components to demonstrate Conversatumin an engaging, hands-on format.
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Matthew Wren
CEO of Conversatum